The "gotcha" tool for sales calls. Punch in their numbers, hit calculate, watch the objection about $175 evaporate.
How to use on a call: Share your screen 4 minutes in. "Hey, let me just punch your numbers in real quick." Ask the questions in order. Let the math do the selling. ~78% of prospects who see this convert at the $175 price point.
Prospect Inputs
Revenue per closed job
% of leads that become paying jobs
Find in GBP Insights → Views
Industry avg: 2–5%. Optimized: 5–9%.
Conservative: 25%. Typical: 35–55%.
Better photos + posts = more clicks-to-call
📞 How to use this on a live call
Minute 1–3: Discovery — "What are you currently doing for Google?" Listen.
Minute 4: "Let me punch your numbers in — won't take a minute." Share screen.
Minute 5–6: Ask the questions in order. They'll estimate, that's fine — always round down.
Minute 7: Hit calculate. Don't speak. Let them stare at the "Extra Monthly Revenue" number.
Minute 8: "So the $175 pays for itself in {X} days. Want me to send the link?"
🎯 The Key Numbers to Anchor On
Payback days: If under 14 days, prospect usually says yes on the spot
Retainer ROI: If the $500/mo retainer returns 10x+, it sells itself
Year 1 value: Always show this — reframes $175 against total opportunity
Cost of inaction: What they lose per month by NOT optimizing — powerful closer