Three complete automation sequences. Replace all [placeholders] with real data. Paste directly into Brevo.
Trigger: Someone fills out the "Get My Free Google Audit" form on your website.
Hey [First Name],
Thanks for requesting a Google audit for [Business Name].
Here's what happens now: I'm going to pull up your Google Business Profile and do a full analysis — categories, services, description, reviews, photos, the works. I'll identify exactly what's helping and what's hurting your visibility.
You'll have my analysis within 24 hours.
In the meantime, a quick question: what's the #1 way new customers find you right now? Reply and let me know — it helps me tailor my recommendations.
Talk soon,
[Your Name]
Hey [First Name],
I finished reviewing [Business Name]'s Google Business Profile. Here's what I found:
[PERSONALIZE: AI generates audit points per prospect. Paste them here.]
What's working:
- [1-2 positive things to lead with]
What needs fixing:
- [2-3 specific issues, ranked by impact]
My recommendation:
The fastest way to improve your ranking is to fix [top priority issue]. This alone could make a noticeable difference within a few weeks.
I can handle all of this for you — it's a one-time fee of $175 and I'll have everything done within 48 hours. No monthly commitment.
Want me to take care of it? Just reply "yes" and I'll send over the details.
[Your Name]
Hey [First Name],
Just checking in — did you get a chance to look at the audit I sent over for [Business Name]?
The main thing I'd flag is [biggest issue]. That's probably the single biggest factor holding your ranking back right now.
Happy to answer any questions if you've got them.
[Your Name]
Hey [First Name],
Quick thought I wanted to share —
I've been analyzing Google Business Profiles for [HVAC/plumbing] companies in [City] over the past few weeks, and I keep seeing the same pattern:
The businesses showing up at #1 on Google Maps aren't necessarily the biggest or the best. They just have their Google profile set up correctly. Complete services, right categories, fresh photos, active posting.
The ones buried on page 2? Their profiles are usually incomplete or outdated. Google doesn't trust them as much, so it doesn't show them to searchers.
Small fix, big impact. If you want help with yours, just reply.
[Your Name]
Hey [First Name],
Last note from me on this — I know you're running a business and this isn't top of mind every day.
But here's the reality: every week your Google profile sits un-optimized, your competitors who DO have theirs dialed in are getting calls that could be going to you instead.
The fix is $175 and takes 48 hours. If one new customer finds you because of it, it's paid for itself ten times over.
Ready when you are: [Stripe Payment Link]
[Your Name]
Trigger: Client pays for GBP Power-Up ($175). Add them to the "GBP Clients" list in Brevo.
Hey [First Name],
Payment received — thanks for trusting me with [Business Name]'s Google presence.
Here's the plan:
Step 1 (Today): I need access to your Google Business Profile. Here's a link that makes it easy — just click, sign in, and grant access: [Leadsie Link OR manual instructions]
Step 2 (Within 48 hours): I'll complete the full optimization — categories, services, description, Q&A, photos, and your first Google Post.
Step 3 (When I'm done): I'll send you a summary of everything I changed, along with your "before" screenshot so we can track improvement.
Step 4 (4 weeks from now): I'll check in with an update on your ranking. That's when Google will have fully processed the changes.
One favor: if you could send me 3-5 photos of your team, your trucks/vans, and any completed jobs, I'll add those to your profile as well. Real photos perform WAY better than stock images.
Let's go!
[Your Name]
Hey [First Name],
Done! Here's everything I updated on [Business Name]'s Google Business Profile:
[AI-generated summary of changes — paste from fulfillment SOP output]
Your "before" snapshot is attached — we'll compare this against your ranking in 4 weeks.
One thing you can do right now to help: Ask your next 2-3 happy customers to leave a Google review. New reviews are one of the fastest ways to boost your profile. Here's a direct link to your review page: [Google Review Link]
I've set a reminder to check in with you on [date, 4 weeks out]. If you have any questions before then, just reply.
Thanks for trusting me with this, [First Name].
[Your Name]
Hey [First Name],
It's been about 4 weeks since we optimized your Google Business Profile, and I wanted to check in with an update.
Here's what I found:
Before (when we started): [Ranking position / visibility metric]
Now: [Current ranking position / visibility metric]
That's a solid improvement, and it should keep climbing as Google continues to index the changes.
Here's the thing — what we did was fix the foundation. Your profile is now set up correctly, which is why Google's paying more attention to you. But there's a next level to this.
The businesses that are consistently at the top of Google in your area? They're doing three things you're not doing yet:
1. Posting weekly on Google (keeps your profile active and signals relevance)
2. Running targeted Google Ads (shows up above the map pack for high-intent searches)
3. Actively managing their reviews (more reviews = higher trust = higher ranking)
I handle all of this for [HVAC/plumbing] companies on an ongoing basis. It's called the Google Growth Plan, and it starts at $500/month.
Want me to put together a quick proposal showing what this would look like for [Business Name]?
[Your Name]
Trigger: Someone purchases the HVAC PDF guide on Gumroad. Add to "PDF Buyers" list in Brevo.
Hey [First Name],
Hope you've had a chance to dig into "The HVAC Owner's Guide to Dominating Google in Your City."
Quick tip to get started: flip to Chapter 2 (Google Business Profile) and check your current profile against the checklist. Most businesses find 3-5 things they can fix in under an hour.
If you want any help implementing what's in the guide — or you'd rather just have someone handle it for you — reply to this email. I work with HVAC companies on exactly this stuff.
[Your Name]
Hey [First Name],
Quick insight from working with HVAC companies on their Google presence:
The single highest-impact fix is almost always getting your primary business category right. Most HVAC companies are set to a generic category like "Contractor" when they should be "HVAC Contractor" or "Heating and Cooling Company."
Google uses your primary category as the #1 signal for which searches to show you in. Wrong category = wrong searches = missed calls.
It's covered in Chapter 2 of the guide, but if you're not sure what category to use, reply with your business name and I'll check for you (takes me 30 seconds).
[Your Name]
Hey [First Name],
If you've been reading the guide and thinking "this all makes sense but I don't have time to do it myself" — that's normal. You're running an HVAC business, not a marketing agency.
I handle all of this for companies like yours. The Google Profile Power-Up is $175 and I do everything in the guide for you — usually within 48 hours.
One customer finding you on Google pays for the whole thing. Interested? Reply "yes" and I'll get the ball rolling.
[Your Name]
Hey [First Name],
One quick thing you can do this week that'll help your Google ranking:
Ask your last 3 happy customers to leave you a Google review. Send them this link: [Your Google Review Link]
Here's a text you can copy-paste and send them:
"Hey [Customer Name], thanks again for choosing us! If you have a minute, a Google review would really help us out: [link]. Thanks!"
That's it. 2 minutes of work. Reviews are one of the top 3 ranking factors on Google Maps.
You'll keep hearing from me with tips like this — I send one email a week with practical Google marketing advice for HVAC companies. No fluff.
[Your Name]
Not automated — send these manually from your outreach email. Track in CRM.
Hey [First Name],
I was looking at [Business Name]'s Google profile and spotted a few things that might be costing you calls.
I recorded a quick 2-minute walkthrough showing what I found: [Loom Link]
No pitch — just wanted to flag it. If you want help fixing it, I do this for [HVAC/plumbing] companies in [City]. Takes about a day, costs less than a service call.
Either way, hope the video's useful.
[Your Name]
Hey [First Name],
I noticed [Business Name] is showing up at position [X] on Google Maps for "[service] in [City]." Your competitor [Top Competitor] is at #1.
The gap looks like it comes down to your Google Business Profile — a few things are missing or outdated that are hurting your visibility.
I fix this for [HVAC/plumbing] companies. One-time, done in a day. Want me to show you what I'd change?
[Your Name]
Hey [First Name],
I recently helped an HVAC company in [nearby city] go from position #12 to #6 on Google Maps. Took about a week to see the full shift.
I looked at [Business Name]'s profile and I think there's a similar opportunity — a few quick fixes that could make a real difference.
Would you be open to a 2-minute video showing what I found?
[Your Name]
Hey [First Name],
Following up on my last email — I know you're busy running [Business Name].
Quick version: I found some easy fixes for your Google profile that could help you show up higher when people search for [service] in [City].
Happy to send over a quick video breakdown if you're interested. No cost for the analysis.
[Your Name]
Hey [First Name],
Last follow-up from me — not trying to blow up your inbox.
I think there's a real opportunity to improve [Business Name]'s Google visibility, and I'd love to show you what I mean. But totally understand if the timing's not right.
If you ever want a second look at your Google profile, just reply and I'll send over the analysis.
All the best,
[Your Name]