🎯 Content Engine

AI Prompt — Newsletter Copy Turn these notes into a 300-word email newsletter for HVAC and plumbing business owners: [PASTE YOUR VOICE NOTES / BULLET POINTS] Requirements: - Start with a hook that relates to their daily reality (running a business, dealing with customers, competing locally) - Include one genuinely useful tip they can act on today - End with a soft CTA to our Google optimization services (not salesy — more like "if you need help with this, we do it for companies like yours") - Conversational tone — like a smart friend sending a helpful email - No buzzwords, no corporate language, no filler - Subject line: short, curiosity-driven, under 50 characters

AI Prompt — LinkedIn Copy Turn these notes into 2 LinkedIn posts for my profile. I help HVAC and plumbing companies get more calls from Google. [PASTE YOUR VOICE NOTES / BULLET POINTS] Requirements for EACH post: - 100-150 words - Strong hook in the first line (make people stop scrolling) - One clear insight or takeaway - Format for readability: short paragraphs, line breaks between thoughts - End with a question or conversation starter (drives comments) - No hashtags in the post body — add 3-5 relevant hashtags after a line break at the end - Tone: direct, confident, helpful. Not braggy. Not corporate. Make the two posts different angles on the same topic.

AI Prompt — Video Scripts Copy Write 2 x 60-second video scripts for Instagram Reels / TikTok. My niche: helping HVAC and plumbing companies get more calls from Google. [PASTE YOUR VOICE NOTES / BULLET POINTS] Requirements for EACH script: - Hook in the FIRST 3 SECONDS (this determines if people watch or scroll) - One single useful insight per video (don't try to cover too much) - Speak directly to camera — conversational, not scripted-sounding - End with: "Follow for more tips on getting more calls from Google" - Include [VISUAL DIRECTION] notes in brackets where helpful - Total speaking time: 50-60 seconds Script 1: teaching/educational angle Script 2: story/example angle (e.g., "I just helped a plumber in Tampa go from page 3 to the top 3...")

AI Prompt — Blog Post Copy Turn these notes into an 800-word blog post for my website. My audience: HVAC and plumbing business owners who want more customers from Google. [PASTE YOUR VOICE NOTES / BULLET POINTS] Requirements: - Target keyword: [INSERT KEYWORD — e.g., "HVAC google business profile optimization"] - Use the keyword naturally in the title, first paragraph, one subheading, and conclusion - Include practical, actionable advice (numbered steps where appropriate) - Write for a business owner who is NOT a marketer — plain language, no jargon - Include 1-2 specific examples (can be hypothetical but realistic) - End with a CTA paragraph about our services - Tone: direct, conversational, practical - Banned words: comprehensive, innovative, elevate, empower, transform, streamline, leverage, bespoke, cutting-edge

AI Prompt — Client Google Posts Copy Write 4 Google Posts for [BUSINESS NAME], an [HVAC/plumbing] company in [CITY]. Post topics: 1. Seasonal tip (what homeowners should check/do this time of year) 2. Service highlight (one specific service they offer, why it matters) 3. Helpful tip for homeowners (maintenance, energy saving, when to call a pro) 4. Company update or community post (new team member, job completed, local event) Requirements for EACH post: - Under 300 words - Clear CTA (e.g., "Call us today", "Book online at [website]", "Get a free quote") - Helpful, local, non-salesy tone - Mention the city or service area naturally at least once - No buzzwords or corporate language - Google Post format: title line + body + CTA

AI Prompt — Monthly Ideas Copy Generate a content calendar for the next 4 weeks for my business. I help HVAC and plumbing companies get more calls from Google. For each week, give me: - 1 email newsletter topic with a suggested subject line - 2 LinkedIn post angles - 2 short-form video ideas (with hook suggestions) - 1 blog post topic with a target keyword - 4 Google Post topics for clients Base the topics on: - Current season: [MONTH/SEASON] - Any industry events or trends: [IF APPLICABLE] - What's been working well recently: [PASTE ANY NOTES] - Common questions clients are asking: [PASTE IF ANY] Make each week have a loose theme but don't make it feel forced. Variety keeps the audience engaged.

Weekly Voice Note Guide Copy Answer these questions in a voice note (speak naturally, don't write): 1. WINS: What went well this week? Any client results? New clients closed? Something you're proud of? 2. LESSONS: What did you learn this week? A mistake? Something surprising? A new technique that worked? 3. OBSERVATIONS: What are you noticing in the industry? Any trends? Common problems you keep seeing? 4. QUESTIONS: What are clients or prospects asking you? What confusion do they have? 5. OPINIONS: What do you disagree with that most people believe? Any hot takes? Pick 2-3 of these and just talk for 5 minutes each. That's your content for the week.