🎯 Build 8 — Cold Outreach Command Center

The sales engine. Without outbound volume, everything else is an empty stage. This is the one you open every morning.

⚙️ Part 1 — Apify Google Maps Scraping

AI Prospect Prioritization Prompt (paste entire CSV columns in)

You are a GBP audit specialist. Score each business 1-10 on "opportunity to upgrade" using these signals:

HIGH PRIORITY (score 7-10):
- Review count 10-75 (big enough to care, small enough to need help)
- Rating 3.8-4.5 (has mistakes to fix, not already dominant)
- Category matches: HVAC, plumbing, roofing, electrical, landscaping, pest control
- Website looks templated or outdated (if URL provided)

SKIP (score 1-3):
- 500+ reviews (already dominant)
- Rating under 3.5 (drowning in bad reviews — hard sell)
- National chains / franchises
- No phone number listed

For each row return: Business Name | City | Score | One-line reason | Best opening hook

Input data:
[paste Business Name, Category, Rating, Review Count, City, Website columns]

🎥 Part 2 — The Loom Audit (Trojan Horse)

Loom Script (2–3 min, memorize the structure)

[0:00–0:15] Hook
"Hey {FirstName}, I was looking at {BusinessName} on Google Maps and noticed three things
that are probably costing you customers every week. I made this quick 2-minute video to show you."

[0:15–1:30] The Audit (screen share their GBP profile)
Point to:
1. Missing/outdated photos ("You haven't posted a photo in 4 months — Google deprioritizes this")
2. Weak description or no keywords ("Your description doesn't mention '{service}' — people search that term 2,400x/mo in {city}")
3. Unanswered reviews or Q&A ("You've got 3 questions here with no answer — each unanswered Q = a lost customer")

[1:30–2:15] The Fix + Offer
"Here's what I'd change in the next 48 hours: [list 3 concrete fixes].
I do this for local contractors — $175 one-time, done in 48 hours, no contract.
If it moves the needle I've got a monthly option but only if you want it."

[2:15–2:30] CTA
"Reply YES to this email and I'll send you a payment link.
Worst case you spend $175 and your profile looks better. Best case you're on page 1 for '{service} near me' next month.
Talk soon."

✉️ Part 3 — Cold Email Templates

Subject: Quick {City} Google audit for {BusinessName} (2 min)

Hey {FirstName},

I pulled up {BusinessName} on Google Maps this morning and spotted 3 fixes
that'd likely push you above {Competitor} for "{service} near me" searches.

Rather than write it out, I recorded a 2-min Loom so you can see exactly what I mean:
→ {LoomURL}

No pitch in the video — just the audit. If you want me to actually fix it,
that's $175 and takes 48 hours. If not, keep the video, use the tips.

Either way, worth 2 minutes.

— {YourName}
P.S. I only do 3 of these a week so there's no spam engine here.

Subject: 3 things hurting {BusinessName} on Google

Hey {FirstName},

Looked at your Google Business Profile — here's what's costing you calls:

1. No posts in {X} months (Google downranks dormant profiles)
2. Description missing "{primary service}" (2,400 searches/mo in {City})
3. {Specific issue — unanswered Q, missing hours, no photos, etc.}

I fix all three + 9 other things in 48 hours. $175 flat. No retainer unless you want it.

Worth a reply?

— {YourName}

Subject: Re: Quick {City} Google audit

Hey {FirstName} — bumping this up.

Totally fine if the timing's off. One question: is the person who handles your
Google listing you, or someone else on the team?

Happy to send the audit to them directly if easier.

— {YourName}

Subject: Closing the loop on {BusinessName}

Hey {FirstName},

Last note from me — I'll take you off my list after this one.

If GBP optimization isn't a priority right now, no worries. If it is and you
just forgot to reply, here's the payment link: {StripeLink}. 48-hour turnaround.

Otherwise, good luck out there.

— {YourName}

🛡️ Part 4 — Objection Handling Library

📅 Part 5 — Daily Outreach Rhythm

📊 Part 6 — Success Metrics (track weekly)